Apple Creates iAd Gallery, Steve Jobs Puts Mirror Above His Bed

I don’t know about you guys, but I love ads. Love ’em. It’s why I watch the Super Bowl. It’s why I don’t install ad-blockers. I love it when I’m in the middle of watching a super-serious moment of House on Hulu, and right as the tension builds, the screen cuts to black and I see a middle-aged balding man trying to get me to give goats to Africa or something. Haha. Such fun, you know? Which is why I’m positively thrilled that Apple has released an iAd gallery app.

In what surely can’t be interpreted as any form of ad narcissism, the iAd gallery app allows people who have seen everything else there is to see on the internet to scroll through all the ads that you might otherwise see crowding your space in a game or blinking at you from the bottom of your grocery list app.

This comes not too long after TechCrunch recently reported that iAds weren’t doing so hot. The following is a transcript of how that meeting went down:

Tim Cook: “Well, developers are picking up iAds for their apps, but we’re just not getting advertisers in there to fill up the space.”

Jon Ive: “See, that’s the problem though. You’ve got advertisers who don’t want to be crammed in a little space. A little corner of your screen isn’t attention-grabbing. We’ve done what we can to let users see them at full screen with just a tap, but short of making an app that’s nothing but ads, we simply can’t-“

Steve Jobs: “That’s it.”

Tim Cook: “What’s it?”

Steve Jobs: “We’ll give them an app that’s nothing but ads. No. Not an app. A gallery. Like a museum. Each ad a little piece of creativity, hanging on the wall of an ivory hall. Elegant. Beautiful. Refined.”

Jon Ive: “You think advertisers will go for that?”

Tim Cook: “Hell yeah, they will! Advertisers love to hear that people are looking at their stuff. Let’s do it.”

Google, Apple’s primary rival in the smartphone race who gives their OS away for free and makes money solely on their advertising business made the following comment:

“That’s…..that’s just sad.”


Posted on April 5, 2011, in Ads, Apple. Bookmark the permalink. Leave a comment.

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