Category Archives: Apple

Morgan Stanley Predicts Apple Will Do What Apple Says Apple Will Do At WWDC

An analyst from Morgan Stanley, the analyst firm best known for being an analyst firm, has wildly speculated that Apple may announce iOS and OS X announcements at the event they announced for the purpose of announcing some iOS and OS X announcements. BGR reports, helpfully, that Katu Huberty of Morgan Stanley suggest that Apple might “be making some major software announcements at Worldwide Developer Conference next month”.

In other news, McDonald’s is expected to announce at their next earnings call that they will be selling “food” for the next quarter. Harley-Davidson is expected, against all odds, to make a shocking announcement that it will create two-wheeled motor vehicles for release next year.

[via BGR]

Apple Creates iAd Gallery, Steve Jobs Puts Mirror Above His Bed

I don’t know about you guys, but I love ads. Love ’em. It’s why I watch the Super Bowl. It’s why I don’t install ad-blockers. I love it when I’m in the middle of watching a super-serious moment of House on Hulu, and right as the tension builds, the screen cuts to black and I see a middle-aged balding man trying to get me to give goats to Africa or something. Haha. Such fun, you know? Which is why I’m positively thrilled that Apple has released an iAd gallery app.

In what surely can’t be interpreted as any form of ad narcissism, the iAd gallery app allows people who have seen everything else there is to see on the internet to scroll through all the ads that you might otherwise see crowding your space in a game or blinking at you from the bottom of your grocery list app.

This comes not too long after TechCrunch recently reported that iAds weren’t doing so hot. The following is a transcript of how that meeting went down:

Tim Cook: “Well, developers are picking up iAds for their apps, but we’re just not getting advertisers in there to fill up the space.”

Jon Ive: “See, that’s the problem though. You’ve got advertisers who don’t want to be crammed in a little space. A little corner of your screen isn’t attention-grabbing. We’ve done what we can to let users see them at full screen with just a tap, but short of making an app that’s nothing but ads, we simply can’t-“

Steve Jobs: “That’s it.”

Tim Cook: “What’s it?”

Steve Jobs: “We’ll give them an app that’s nothing but ads. No. Not an app. A gallery. Like a museum. Each ad a little piece of creativity, hanging on the wall of an ivory hall. Elegant. Beautiful. Refined.”

Jon Ive: “You think advertisers will go for that?”

Tim Cook: “Hell yeah, they will! Advertisers love to hear that people are looking at their stuff. Let’s do it.”

Google, Apple’s primary rival in the smartphone race who gives their OS away for free and makes money solely on their advertising business made the following comment:

“That’s…..that’s just sad.”

iPhone: Time Is Hard

If the last few months are any indication, you should have seen this coming. Yet again, over the weekend, iPhone users awoke the world over to discover that their iDevices had failed to wake them at the proper time.

This marks the third time in six months that the iPhone has had trouble managing time. We asked Apple for a comment on the issues and received the following response from Steve Jobs himself:

“We wanted to take the time to get Daylight Savings Time and year-changes right. Anyone can say “Hey look! We made our phones automatically adjust the time in accordance with various time changes” but we wanted to make sure we developed a system that was simple for the user and up to the quality standards that our users are used to. Quite simply, we wanted to not just do it, but do it best. So, naturally, we put working on that feature on the backburner for a few years. We look forward to releasing it with iOS 7.”

The Clock app will come bundled with iOS 7, but will only be supported on the iPhone 6 and 7. Users with older phones can jailbreak their devices to get the correct time.

Record Number Of People Don’t Know When To Buy An iPhone

On February 4th at 4am, the Verizon iPhone 4 missed its opportunity to do one of those annoying triple-number advertising gimmicks, completely ignoring the obvious “4 on 4 at 4” slogan. Instead, pre-orders for the Verizon iPhone 4 began on February 3rd at 3am. They then closed pre-orders at 5am, intentionally denying the number 4 any chance for an amusing coincidence.

The number that did get some attention? “A lot.” That’s how many iPhone 4 pre-orders were sold in the two twilight (no relation) hours that pre-orders were available. In fact, the pre-orders were sold out. That is, every single possible pre-order available, for a phone that has been out for seven months, will be refreshed in another five, yet cannot be upgraded for another two years once purchased sold out.

If you’re unfamiliar with the upgrade cycle of iPhones, it’s once every year. Like Christmas in June. Literally. Every June, an allegedly jolly old man with a white beard comes out and gives presents to a select group of good people, while everyone else gets the HTC Coal running Android. It’s as dependable and predictable as Santa. But apparently not quite as well known, since a record number of people-more than Verizon has seen for any launch day ever-decided that five months is too long to wait to get the next version of the phone that will likely have better hardware, better software, and better pixie dust than the iPhone 4.

On the upside, that’s five months that they’ll be able to make phone calls with an iPhone.

iPads Are PCs, Because Canalys Says So

When the iPad first arrived on the scene, everyone, including Apple, heralded it as a brand new category of device. Not a smartphone, not a netbook, but something entirely new. Canalys calls shenanigans. In what appears to be a morale-boosting speech to the super-sad iPad that wishes it could play ball as well as the rest of the kids, Canalys says this about the iPad and other tablet devices (which they insist on calling pads, further exacerbating the problem with these jokes):

‘Any argument that a pad is not a PC is simply out of sync,’ said Chiam. ‘With screen sizes of seven inches or above, ample processing power, and a growing number of applications, pads offer a computing experience comparable to netbooks. They compete for the same customers and will happily coexist. As with smart phones, some users will require a physical keyboard, while others will do without.’

Furthermore, since a Prius can accomplish most of the same tasks as a motorcycle (except making you look cool), Toyota and Harley-Davidson will now share sales numbers. They’ve just become the biggest auto-maker in the world! Amazing!

Now, while some have taken issue with the claim that the iPad is a perfect replacement for netbooks, even avid iPad supporters admitting they’re no replacement, attempts to make the iPad more useful for daily work have failed miserably, and more proper netbook/laptop devices have been met with rave reviews often at the expense of the iPad, that’s no reason to think that laptop sales and iPad sales should be kept separate.

The reason to keep them separate is because they’re tablets. Thanks Canalys for ridding us of any valuable metric we could use to see how well the tablet market is doing versus other forms of computing devices. It’s ok. I wasn’t really all that interested anyways. I just wanted to know how Apple is faring against HP and Dell. Because that’s the story everyone’s talking about, right?

Apple Increases Display Resolution On Some Device Again, Look For Extra HD Apps Soon

First there was the original iPhone. It had a pretty good resolution at the time, but not great. Conveniently, though, if you wrote an app for one iPhone they worked on them all. The resolution on the phone didn’t change for three years. The iPad, rumor has, won’t take nearly that long.

Then Apple released the iPad. For the first time there was a device available to the App Store that did not have a 480×320 resolution. This screen was 1024×768 on a 9.7″ screen. Now, in order to compensate for the lack of tablet-specific apps, and to ensure the device did not launch with no apps at all, Apple introduced a process called “pixel doubling”. Which, if you’ve ever grabbed the corner of Windows Media Player and stretched the window to fill the screen, is not a concept you’re unfamiliar with. It makes apps look bigger. And crappier. Needless to say app developers needed to create new versions of their apps that didn’t look horrible on a tablet, and preferably, made use of all that extra space.

Then, a couple months later, they released the iPhone 4. One of the headlining features? A Retina Display. With a resolution of 960×640, and a pixel density of 326ppi, Apple redefined OCD by blurring the line between pixelated and blurry. Problem: now, we have a third resolution to support, old iPhone apps that have no business on a tablet have to be updated to not look crappy, too. Perhaps most importantly, though, iPad owners are now aware that their crappy screen, with only 132 ppi is crappy.

Note: a 50″ HDTV, with full 1080p picture has a pixel density of roughly 44ppi. Obviously less if you go higher.

Now rumor has it that the iPad 2 will have a display close to that of a Retina Display with 2048×1536 on what we can only assume will still be a 9.7″ screen (clocking in at 263ppi. For reference, the original Droid weighs in at 260ppi).

So, if you’re a developer, here’s a list of the current and/or soon-to-be supported display resolutions:

iPhone 3G S and older: 480×320 (165ppi)
iPhone 4:  960×40 (326ppi)
iPad: 1024×768 (132ppi)
iPad 2:  2048×1536 (263ppi)

Or, put another way:

iPhone 3G S and older: Regular
iPhone 4: Retina Display-Compatible
iPad: HD!
iPad2: Extra Super HD Extreme To Tha Max

I fully expect all iPad 2 versions of various apps to be appended with the above label. Otherwise, well, I just won’t know what in the world I’m installing, will I?

On a related note, I honestly can’t remember the last time Apple released an iOS device that didn’t require app developers to update their apps to support a new resolution.

Software Pirates Reject Apple’s Universal Piracy App

Today, Apple finally launched their long-awaited Mac App Store. While Macs have only recently become capable of running apps after Steve Jobs invented the internet, Apple finally made it easy for the “normal” users who don’t know how to “drag” things into “folders” to “install” “applications”. On the same day it was launched, a group Hackulous announced they have an app that will allow you to pirate anything in the App Store.

In a rather odd twist, the crackers themselves have not released the piracy app because they “don’t want to devalue applications and frustrate developers.” Awfully nice of them! Still, seems kinda harsh to Apple, though. I mean, Steve Jobs personally went to all of the trouble of rounding up all the best software on the internet into one place, giving it a universal DRM scheme with what appears to be an afternoon-long process to break. They’ve practically given the App Store over to the software piracy community. For them to just snub Apple like that seems, well, cruel.

Oh, well. In any case, developers have until February to get their revenue, and Apple has until February to plug the hole. After that, one can only assume the days of paying for applications on the internet will be…well, they were over already. But, in true Apple fashion, it will simply just work.

Finally, Macs Get Apps

Remember when the first iPhone came out? And you couldn’t do anything on it but mess with the browser or calculator? And then the App Store came out and suddenly the iPhone was worth having? Well, that’s basically what Macs have been like this whole time. Without an App Store of their own, they’re pretty much worthless. But, starting January 6th, no more!

Nevermind that you could always install third-party software. Nevermind that Macs actually have one of the cleanest, simplest install methods around. No. We need an App Store! Developers have been clamoring for hundreds of years that they have been completely incapable of distributing their apps in any meaningful way without an App Store. A couple decades ago, Apple launched their platform “the internet” (along with other such innovations as USB, computers, and electrons). This was a pretty good start. But ultimately, it’s only now, with the coming advent of the Mac App Store, finally developers have the ability to let people download software they have written.

The future, ladies and gentlemen!